Learning the 7 Ps of Marketing – 3 Hours of SHRM and HRCI Business Credits


Across the years, it has been harder and harder for certified HR professionals to get their HRCI Business Recertification credits. SPHR professionals need to get 15 hours of Business Recertification credits every three years, and the requirements for getting a program approved for Business Recertification Credits from HRCI are steep.

Of course, many HR professionals carry a duel certification with both SHRM and HRCI.

Therefore, I have made these two online webinars available so:

  • They are ready for you “on demand” whenever you want.
  • You can rewind any Webinar at any time to hear various sections again and again if you want to.
  • You can listen to them all at once or whenever it is convenient for you…and come back to finish it later.
  • You can listen from the comfort of your home, office or where ever you get Wifi.
  • You will have these sessions to listen to for 30 days.

Every year, I have these programs recertified with new certification codes for the current year. So, you can enroll in these webinars every year and get all the HRCI Business credits you need to recertify with HRCI.

Of course, you will also get SHRM credits at the same time, which is nice, too!


Webinar viewing is online-only, meaning that you need an internet/data connection to play the video. When you register for these programs, you will receive a password with your confirmation. You will have 30 days to use this password and listen to the program you registered to hear. You may log in multiple times during this 30-day window.


Both of these webinars have been approved for SHRM and HRCI Business Credits, however, Scott had to cut some vital information from these programs in order to get HRCI Business credit. In short, much of Scott’s information relating to the evaluation and the cost of labor had to be cut in order to get HRCI Business credit.

What are the “7 Ps” of Marketing? Product, Pricing, Place, Promotion, People, Process and Physical Evidence. What does each of these “Ps” really mean? What are the “Traditional Ps” of Marketing … and what are the “New Ps” of Marketing? How do each of these “Ps” work in today’s business? How do you define your “Product”? What factors affect your pricing … especially if your product is “Service”? What is the best “Place” for delivering your product? Does it make a difference if your product is “Service”? What determines how much you need to “Promote” your product? How do these 7 Ps link into your Customer Satisfaction, Dissatisfaction and Delight? How can you use these 7 Ps to design your own Marketing Plan?

Learning Objectives In this session you will learn …

  • The 7 Ps of Marketing
  • How each of these “Ps” work
  • How to design your own Marketing Plan
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